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Colors are passion, emotions and personality. At Siegwerk, inks and coatings are our specialty and we use color to bring the packaging and products of our customers to life.
Suitable applications for paper packaging can be limited due to the performance limitations of paper compared to multi-layer plastic films. This is unfortunate because paper has a well-established recovery and recycling stream. There is therefore a benefit to facilitate a wider packaging paperization scope to utilize already existing waste streams. However, we need to overcome the challenge of achieving shelf life performance when going away from complicated film-based structures.
When switching to paper, one must ensure compliance to recycling streams by avoiding unwanted/disrupting materials like PVC.
Plus paper packaging still needs to display branding and exceptional artwork reproduction to meet consumer expectations and create outstanding shelf appeal.